Charles Toh is the founding student of the Social Media Academy's first Leadership class, and a certified social media instructor. His expertise is in social engagement techniques that build trust and advocacy.

He specializes in Twitter, Friendfeed, Tumblr, and YouTube. Charles has a long history in Internet marketing, with a strong background in integrated web advertising, viral and buzz campaigns, blogging, and social media press releases. He has a clear grasp on all the uses for WordPress blogs, especially for social media integration.

As Interactive Marketing Consultant, Charles Toh has personally been responsible for the conceptualization and implementation of interactive marketing platforms for companies like Guiness, Unilever, Avaya, RHB Bank, Raffles Education Corp and Ministry of Health. Charles Toh enables companies to make use of the benefits of new media and online tools.